As we have previously seen, designing the cover is an important aspect of the book. The cover is what grabs the reader’s eye and without it, potentially no books would be read. However, once you have grabbed their attention, into the story they go. No matter how good the story is, if the typesetting is clunky, it makes the story feel clunky. If pictures are used but do not reflect the story, instead of enhancing the story it can bring the reader out and disrupt the story perhaps leading to a bad review. For this reason, typesetting is as important as the cover design.
Typesetting is done in InDesign. You have to set your document up to match the brief given. Once you have your document, you need to import your text. Before you even change font etc, you need to make sure you have no mistakes in the text. This could include double/triple spaces, hyphens or en/em dashes used incorrectly or general mistakes. Using InDesign these can be found and changed quickly through the “find” option.
Once done, we can then set up baseline grids which are invisible lines that align our text. We can see on the picture to the left, the blue lines — similar to that of old school textbooks — are the baseline grids and our Row, row, row your boat stay to that line.
After this, you need to style your text. This is done via the Paragraph Styles and Character Styles. Paragraph Styles enable you to change the entire paragraph and character styles enable you to change odd words/characters in that paragraph. Similar to Word in that you can choose size, font-type, weight and colour it also enables you to add drop characters to every new paragraph, change leading, kerning and other things as standard.
Within InDesign you can also add things to ‘Master Pages’. This means, whatever you put here can apply to the rest of the pages. You can now add running heads and page numbers to this master page and it will add it to all of the recto or verso pages you want. Important for if you want to add chapter titles to each page of that chapter.