This week we had a look at cover design. Becky informed us that to get the cover design that everyone wanted, it takes a lot of time. Sometimes, it can take ages for editor, design, production and author to agree on a design of the book cover. A the end of the day, the designer gets last say on whether the proposed idea is good enough or how to change it. It is part of the designer’s job to get illustrators and to make sure the brief is easy enough to understand. Somewhere where people show their illustrations is the website http://www.hireanillustrator.com/i/. Here you can look through people’s illustrations, request portfolios and submit pieces of work to be seen.
Becky showed us her work on “I Capture the Castle” by Dodie Smith. We can see the multiple versions that this book went through. All similar but all different. The Great Gatsby was the influence for this book. It took many, many changes and tweaks before the final edition of the book was agreed on.
After this we discussed cover grids. This is done using InDesign. You start with the measurements of the book needed, add a 5mm bleed around the entire book. It is easier to do any illustration changes and assembly in Photoshop. The publishing house will give you the dimensions needed but you must stick to them. In Photoshop, you need to include the bleed into your page dimensions so that when you put it into InDesign it fills out to the bleed line. This is so the colour is continuous to the very edge of the book cover, allowing for any extra paper the cutter might put on. Similarly, this is why we need to make sure that nothing important is near the edge of the cover as this could be cut off if the cutter is slightly off. The image shown is one for a picture book.
From this you need to add in grids. These are just the edge of the cover (without bleed), the spines and (if a hardback) the flaps. Wherever the cover is to fold, you have to add fold marks. These are just little straight lines of dots that you place on the grid lines (N.B: Grid lines do not appear on the exported and printed version of the cover but fold marks do).
Once all this is done, then you can get to the fun part of designing the cover.