Typography is the appearance of printed matter. Type can influence how someone feels and thinks about what they are reading. However, the colour, size and ‘jazziness’ of the type can influence it too. The type ‘Trajan’ is used for both Game of Thrones and Sex and the City. Both totally different products and genres but due to how the type is coloured, it changes how the reader sees the type. We can see that the points, kerning and tracking are all different between the two, giving it a different feel.
We then discussed the different terminologies use within typography ( can be found in the Glossary). Within the book, typography plays a very important part, not just for the reader but for the publisher too. Typography can reduce or increase the number of pages needed and the cost of printing. For the reader, if type has been arranged and made to flow, it makes for a much easier reading experience and means the reader might be more inclined to enjoy the book and recommend to a friend — massive incentive for a publisher to get a good typesetter.
This is where copy editing and production cross. The typesetter have to correct the suggestions made by the copy-editor. It might also be where they differ in opinion. Bad copy-editors and proof marks make for an unhappy typesetter. To learn a little about copy-editing, please have a look at the copy-editing tags!
Becky talked us through the differences in quotation marks too. Many people just press the standard keys on the keyboard for both apostrophe’s and quotation marks; ‘ “. Whilst for the rest of the world this is acceptable, for a typesetter, having to use the correct marks in important. The standard marks on the key board are inch and feet marks. The true quotation marks are to be found by using either insert symbol or using these short cuts:
Apostrophe = alt + ] = ‘
= alt + shift + ] = ’
Quotation Marks = alt + [ = “
= alt + shift + [ = ”
As well as the usual fonts that every Mac and PC have, there are font websites where you can find a different font and download it to use in your text. Some are paid for, some are free and the best free font website is fontsquirrel. Here we can find new text that has been designed by people for public use.
We finished by receiving different items and trying to create our own fonts. Mine was a coat hanger — have a go!